Back 2 Branding: The Workbook That’ll Help You Stop Guessing and Start Standing Out

No more winging it. No more copying what everyone else is doing. Just real brand strategy made simple — finally.

  • If you’re constantly asking yourself…

    • “Who is my audience again?”
    • “Does this look on-brand?”
    • “Why isn’t my content converting?”
    • “Do I even like my brand anymore?”

Then this workbook is for you. Whether you’re just starting or 3 years in — clarity is the missing piece.

Let’s clean up the confusion and finally build a brand that makes sense (and money).

📓 What You’ll Actually Learn

Inside this 20+ page workbook, I’m walking you through the same brand strategy I use with my 1:1 clients — but in a way that makes sense for DIYers and growing business owners.

You’ll work through:

  • 🧠 Your Brand Foundation: mission, values, and positioning
  • 💎 Ideal Client Deep Dive: get super clear on who you serve
  • 🔥 Brand Voice & Vibe: tone, visuals, and messaging that match
  • ✍️ Your Brand Story: how to tell it, share it, and OWN it
  • 🎯 Brand Pillars & Content Ideas: aligned and intentional from here on out
  • 🍊 Bonus Brand Juice (Because You Deserve Extra)

    Every download also includes my Brand Juice Bonus Pack with:

    • IG bio + elevator pitch template
    • Real brand strategy outline sample + template
    • Visual direction moodboard starter

    Because you’re not just building a brand — you’re building a legacy.